ORIGIN OF NETRAZ
Where passion meets precision.
NETRAZ wasn’t born in a boardroom—it emerged from sunlit streets, quiet observations, and a lifelong fascination with perspective. Founded in Melbourne, a city known for its cultural depth and design sensibility, NETRAZ began as a personal calling: to create eyewear that’s as intentional as it is iconic.
Our name, drawn from the Sanskrit word netra (eye), pays homage to vision—both outward and inward. Every frame is a reflection of who you are and how you see the world.
OUR MISSION
To craft eyewear that turns the ordinary into the unforgettable.
At NETRAZ, we design more than sunglasses—we shape stories, first impressions, and identities. We fuse timeless aesthetics with advanced materials, champion individuality through refined design, and uphold sustainability and excellence in every detail.
Luxury, to us, is purpose-driven. Subtle. Intentional.
THE DESIGN PHILOSOPHY
Minimal. Iconic. Enduring.
Our frames are sculpted with restraint and reverence—from rich Italian acetate to ultra-light metal, each piece balances elegance with edge. They don’t follow trends; they define eras.
With 100% UVA/UVB protection, invisible craftsmanship, and enduring silhouettes, our sunglasses are made to be worn—and remembered.
Born in Melbourne. Worn everywhere.
NETRAZ is proudly Australian, globally inspired. We draw from the textures of architecture, the energy of fashion capitals, and the diversity of modern culture.
We’re building a global community of visionaries—those who value design with depth, expression with elegance, and eyewear that speaks before you do.
NETRAZ. Define how the world sees you.